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Yahoo introduces ‘Answers Now’ app, but will users respond?

nevodka / Shutterstock.com There was a time that “answer engines” or “social search” appeared poised to be a viable alternative to traditional Google…
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SearchCap: Santa tracker, Yahoo Answers app & digital assistants

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap:…
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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve…
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Digital assistants, conversational search and the future of local

Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants…
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